Purpose positioning strategy for European Battery Maker

Flair Insights helped European battery maker to identify $25 million revenue opportunities in Europe

Client Background

The client is one of the start-up firm in Europe highly focused in the research operation and recently raised funding to enter in the sodium-ion battery development.

Problem Statement

Company is looking for deep market insights in order to be a part of sodium-ion battery commercialization race and establish brand image. Therefore, how to enter in the market is a key challenge for a company and what strategies to apply for the same.

Solution Offered

  • Flair Insights conducted in depth market research on the Global Sodium-ion Battery Market through its Hybrid Strategy Radar including secondary research, primary research and field work associates
  • Through our deep research we come-up with the market sizes for different region and found out Europe to be the most lucrative region to tap initial success of this industry
  • Market sizes for each segment provided to address the potential of this industry
  • Two sided comprehensive viewpoints have been provided including ‘bird eye view’ analysis as well as analytical lenses to judge macro and micro trend of this early phase technology
  • Detailed competitive analysis of existing market players with recent movements happing and upcoming planned movements regarding existing companies shared which helped client to position themselves in the existing market scenario
  • Supply-chain related complications, research and development challenges, and technology know-how requirement analysis and actionable data points have been prepared
  • Shift from Lithium-ion battery to Sodium-ion battery is the most discussed topic of this industry, therefore, step by step forecast analysis for this shift
  • Detailed COVID-19 impact analysis has been covered for each segment covered

  Final Product Offered to Client with actionable recommendations

Detailed market intelligence report on sodium-ion battery provided to address existing market condition. Pain point analysis report provided to understand current and future growth projections. Several organic and inorganic market entry strategies are recommended with risk rewards associated with it.

Impact triggered by Flair Insights Work

Flair Insights market analysis helped the client to realize over $25 Mn revenue opportunity in European market and how much the company can tap during the projected period. As a result, the management body of the company was very much positive about the opportunity cost presented and strategies suggested to enter in the market.