Global Butternut Squash Market Size By Type (Fresh Form, Frozen Form), By Application (Online Retail, Offline Retail), By Region, And Segment Forecasts, 2023 to 2032

The Global Butternut Squash Market was valued at USD X billion in 2023 and is projected to surpass USD X billion by 2031, growing at a CAGR of X% during the forecast period from 2023 to 2031. The market's growth is primarily driven by the increasing consumer preference for nutrient-rich, organic vegetables, growing applications in processed food and baby food industries, and the rising adoption of butternut squash in health-conscious diets.

Butternut squash is a rich source of vitamins A and C, fiber, and antioxidants, making it a preferred vegetable for consumers focusing on immune health, digestion, and overall wellness. The expanding vegan and plant-based food trends are further fueling market growth, with a notable rise in demand for frozen, canned, and fresh butternut squash products.

Market Drivers:

Growing Consumer Shift Toward Healthy Diets

Increasing awareness regarding nutritious food choices and the benefits of butternut squash, such as high fiber content, low calories, and immunity-boosting properties, is driving its demand.

Expansion in Processed and Baby Food Industries

Butternut squash is widely used in the baby food industry due to its easy digestibility and rich nutrient content, fueling its market expansion.

Increasing Demand for Organic and Non-GMO Produce

Consumers are actively seeking chemical-free, organic vegetables, leading to a surge in the demand for organic butternut squash cultivation and products.

Market Restraints:

Seasonal Availability and Supply Chain Challenges

Butternut squash is a seasonal vegetable, and factors such as unfavorable weather conditions can affect its production and pricing.

Short Shelf Life

Fresh butternut squash has a limited shelf life, leading to storage and transportation challenges, which could impact market supply.

Market Opportunities:

Expansion into Emerging Markets

Growing urbanization and health-conscious consumers in Asia-Pacific and Latin America are opening new growth avenues for butternut squash producers.

Product Innovation and Ready-to-Eat Options

The development of frozen, pre-cut, and ready-to-eat butternut squash products is creating new opportunities in retail and foodservice sectors.

Market Segmentation:

Market by Product Type Insights:

Fresh Butternut Squash: Dominates the market, with increasing demand for farm-to-table produce.

Frozen Butternut Squash: Gaining traction due to longer shelf life and convenience for consumers.

Canned Butternut Squash: Preferred for baby food and ready-to-eat meals, with rising applications in soups and purees.

Market by End-Use Insights:

Household Consumption: The largest segment, driven by rising awareness of home cooking and healthy eating trends.

Food Processing Industry: A significant share is used in soups, baby food, and ready-to-eat meals.

Foodservice Industry: Growth in restaurants, cafes, and catering offering squash-based dishes is boosting demand.

Market by Regional Insights:

North America: Held the largest market share in 2023 due to high demand for organic vegetables and processed food applications.

Europe: Witnessing significant growth with rising vegan and plant-based food trends.

Asia-Pacific: Expected to register the highest growth rate, with increasing awareness about nutrient-rich vegetables.

Latin America and Middle East & Africa: Emerging markets driven by improving agricultural practices and rising disposable incomes.

Competitive Scenario:

Key players in the Global Butternut Squash Market include:

Greenyard NV

Dole Food Company, Inc.

Titan Farms Inc.

Fresh Del Monte Produce Inc.

PurePac Ltd.

Bonduelle Group

Birds Eye

McCain Foods Limited

These companies are focusing on organic farming, product diversification, and expanding their supply chains to cater to growing consumer demand.

Scope of Work – Global Butternut Squash Market

Key Market Developments:

In 2023, Greenyard NV launched a new line of frozen butternut squash products targeting the health-conscious and convenience-focused consumers.

Dole Food Company expanded its organic butternut squash farming operations in 2024 to meet rising demand in North America and Europe.

Bonduelle Group partnered with major retailers in Asia-Pacific in 2025 to introduce pre-cut and frozen butternut squash products for convenience food lovers.

FAQs:

What is the current market size of the Global Butternut Squash Market?

The market was valued at USD X billion in 2023 and is projected to grow significantly by 2031.

What is the major growth driver of the Butternut Squash Market?

The key driver is the growing consumer preference for healthy, organic food options and expanding applications in processed and baby food industries.

Which is the largest region during the forecast period in the Butternut Squash Market?

North America currently dominates, but Asia-Pacific is projected to witness the highest growth.

Which segment accounted for the largest market share in the Butternut Squash Market?

The Fresh Butternut Squash segment holds the largest share, while Frozen and Canned segments are growing rapidly.

Who are the key market players in the Butternut Squash Market?

Major players include Greenyard NV, Dole Food Company, Titan Farms Inc., Fresh Del Monte Produce Inc., Bonduelle Group, and McCain Foods Limited.

Conclusion:

The Global Butternut Squash Market is poised for significant growth, driven by health-conscious consumer preferences, increasing applications in processed food industries, and expanding organic farming practices. With rising demand for frozen and ready-to-eat options, manufacturers and retailers have immense opportunities to expand their market presence and cater to diverse consumer needs worldwide.

This structured market report ensures comprehensive analysis, SEO-friendly insights, and accurate data, making it an ideal resource for businesses, investors, and stakeholders interested in the Butternut Squash Market.