Global Cold-Brew Coffee Market Size By Type (Original Coffee, Flavored Coffee), By Application (Comprehensive SuperMarket Size, Community SuperMarket Size), By Region, And Segment Forecasts, 2023 to 2...

The Global Cold-Brew Coffee Market was valued at USD 3.5 billion in 2023 and is projected to surpass USD 7.8 billion by 2031, growing at a CAGR of 10.6% during the forecast period. The market's growth is driven by the rising consumer demand for premium, convenient, and ready-to-drink coffee beverages, alongside the increasing preference for low-acidity coffee products. The expansion of retail and e-commerce channels further propels the market, making cold-brew coffee more accessible to a diverse consumer base globally.

Drivers:

Growing Consumer Demand for Premium Coffee: A shift towards premium and artisanal coffee has encouraged the adoption of cold-brew coffee, known for its smooth flavor profile and health benefits.

Convenience and On-the-Go Lifestyle: The ready-to-drink nature of cold-brew coffee caters to busy consumers seeking convenience, contributing significantly to market growth.

Health-Conscious Trends: Cold-brew coffee is perceived as a healthier alternative due to its lower acidity, fewer calories, and absence of added sugars in many products.

Restraints:

High Production Costs: The extended brewing time and specialized techniques for cold-brew coffee increase production costs, limiting affordability in price-sensitive markets.

Limited Shelf Life: Cold-brew coffee products often have a shorter shelf life compared to other ready-to-drink beverages, posing distribution challenges.

Opportunities:

Innovative Product Offerings: The integration of unique flavors, plant-based milk alternatives, and functional ingredients can expand the cold-brew coffee market.

Expansion in Emerging Markets: Rising disposable incomes and growing coffee culture in regions like Asia-Pacific and Latin America present lucrative growth opportunities.

E-commerce Growth: The surge in online grocery shopping provides a scalable platform for cold-brew coffee brands to reach a broader audience.

Market Insights by Product Type:

Ready-to-Drink Cold-Brew Coffee dominates the market with its convenience and wide variety of flavors.

Cold-Brew Coffee Concentrates are gaining popularity among consumers seeking customizable brewing options at home.

Market Insights by Distribution Channel:

Supermarkets and Hypermarkets: These channels account for the largest share, owing to extensive product availability.

Online Channels: E-commerce is anticipated to exhibit the highest growth rate, driven by increased digital adoption.

Market Insights by Regional Segmentation:

North America: The largest market in 2023, driven by strong coffee culture and demand for innovative beverages.

Asia-Pacific: Expected to witness the fastest growth, fueled by the increasing adoption of Western coffee trends in countries like China, Japan, and South Korea.

Competitive Scenario:

Key players in the Global Cold-Brew Coffee Market include Nestlé S.A., JAB Holding Company, Starbucks Corporation, Califia Farms, Lucky Jack Coffee, and Stumptown Coffee Roasters. These companies are focusing on product innovation, sustainability initiatives, and expanding their distribution networks to strengthen market presence.

Key Developments:

In 2023, Nestlé launched a new line of cold-brew coffee with plant-based milk options targeting vegan consumers.

Starbucks introduced a limited-edition cold-brew coffee with seasonal flavors in 2024, driving sales through exclusivity.

Califia Farms partnered with an e-commerce platform in 2023 to expand its reach in Europe and Asia.

Scope of Work – Global Cold-Brew Coffee Market