Global Decorated Apparel Market Size By Type (Embroidery, Screen Printing), By Application (Men, Women), By Region, And Segment Forecasts, 2023 to 2032

The Global Decorated Apparel Market was valued at USD 28.4 billion in 2023 and is expected to reach USD 48.6 billion by 2031, growing at a CAGR of 6.9% during the forecast period from 2023 to 2031. The market's growth is driven by the increasing demand for personalized and fashionable clothing, technological advancements in apparel printing, and the growing influence of social media on fashion trends. Decorated apparel, which includes custom prints, embroidery, and embellishments, is becoming popular across a range of applications from casual wear to sports uniforms and corporate branding.

Drivers:

Growing Demand for Customization: Consumers are increasingly seeking unique and personalized clothing, driving demand for custom-decorated apparel. The rise of e-commerce and digital platforms has further facilitated the customization trend, allowing brands to offer on-demand apparel decoration services.

Technological Advancements in Printing Techniques: Innovations such as direct-to-garment (DTG) printing, sublimation printing, and eco-friendly inks are improving the quality and efficiency of apparel decoration, supporting market growth.

Rising Influence of Social Media on Fashion: Social media platforms like Instagram and TikTok are significantly influencing fashion trends, creating a demand for unique and trendy clothing. Influencer marketing is playing a key role in boosting the visibility and desirability of decorated apparel.

Restraints:

High Initial Setup Costs: Establishing apparel decoration businesses, particularly those involving advanced technologies, requires significant initial investment, which can be a barrier for smaller enterprises.

Environmental Concerns: The use of certain printing techniques and inks can have environmental impacts, raising concerns among environmentally conscious consumers and leading to stricter regulations.

Opportunity:

Emergence of Eco-Friendly Apparel Decoration: The growing awareness of environmental sustainability presents opportunities for brands to adopt eco-friendly decoration techniques, such as water-based inks and sustainable fabrics, to attract eco-conscious consumers.

Growing Popularity of Athleisure: The increasing demand for athleisure and sports apparel presents significant growth opportunities, as brands can capitalize on the need for decorated sports uniforms and activewear.

Market by System Type Insights:

Embroidery: The embroidery segment accounted for the largest market share in 2023, driven by its wide application across corporate apparel and uniforms. It is expected to maintain its dominance during the forecast period due to its durability and premium appeal.

Screen Printing: Screen printing remains a popular choice for mass production of decorated apparel, especially for promotional and event-based clothing. The segment is expected to grow steadily as screen printing continues to be cost-effective for large volumes.

Direct-to-Garment (DTG) Printing: The DTG printing segment is expected to witness the highest growth, owing to its ability to offer high-quality prints for small to medium-sized orders. The rise of e-commerce and customization platforms is boosting the adoption of DTG technology.

Market by End-Use Insights:

Casual Wear: In terms of end-use, the casual wear segment led the market in 2023, accounting for over 40% of the revenue share. Increasing consumer inclination towards stylish and personalized clothing is driving the demand in this segment.

Sportswear: Sportswear is expected to be one of the fastest-growing segments, driven by the rising popularity of customized team uniforms and sports apparel.

Corporate Apparel: Corporate branding and promotional activities are also contributing significantly to the demand for decorated apparel in the corporate sector.

Market by Regional Insights:

North America: North America dominated the market in 2023, driven by the high demand for customized and branded apparel in the U.S. and Canada. The region's mature fashion industry and strong e-commerce presence support market growth.

Asia-Pacific: Asia-Pacific is expected to witness the highest growth rate during the forecast period, owing to the increasing penetration of e-commerce platforms, growing disposable incomes, and the rising popularity of Western fashion trends.

Europe: Europe remains a significant market for decorated apparel, with a strong demand for premium and sustainable fashion, particularly in countries like Germany, France, and the UK.

Competitive Scenario:

Key players in the Global Decorated Apparel Market include Gildan Activewear Inc., Hanesbrands Inc., Fruit of the Loom, Inc., Delta Apparel, Inc., CustomInk, LLC, Spreadshirt, Cimpress N.V., and Vistaprint. These companies are focusing on expanding their product offerings, improving printing techniques, and entering new geographical markets to strengthen their market position.

Scope of Work – Global Decorated Apparel Market

Key Market Developments:

In 2023, CustomInk launched a new line of eco-friendly decorated apparel using sustainable materials and water-based inks, targeting environmentally conscious consumers.

Gildan Activewear Inc. announced a partnership with a major e-commerce platform in 2022, offering personalized printing services directly to consumers.

In 2024, Spreadshirt expanded its presence in Asia-Pacific, opening new production facilities to meet the growing demand for customized apparel.

FAQs:

What is the current market size of the Global Decorated Apparel Market?

The Global Decorated Apparel Market was valued at USD 28.4 billion in 2023.

What is the major growth driver of the Global Decorated Apparel Market?

The major growth driver is the increasing demand for personalized and fashionable clothing, driven by technological advancements and the influence of social media.

Which is the largest region during the forecast period in the Global Decorated Apparel Market?

North America is expected to remain the largest region during the forecast period.

Which segment accounted for the largest market share in the Global Decorated Apparel Market?

The embroidery segment accounted for the largest market share in 2023.

Who are the key market players in the Global Decorated Apparel Market?

Key market players include Gildan Activewear Inc., Hanesbrands Inc., CustomInk LLC, Spreadshirt, and Cimpress N.V.