Global Frozen Yogurt Market Size By Type (Plain Frozen Yogurt, Flavored Frozen Yogurt), By Application (Minor (age<18), Young Man (18-30)), By Region, And Segment Forecasts, 2023 to 2032

The Global Frozen Yogurt Market was valued at USD 12.8 billion in 2023 and is expected to reach USD 20.4 billion by 2031, growing at a compound annual growth rate (CAGR) of 6.1% from 2023 to 2031. This growth is attributed to increasing consumer preference for low-fat and probiotic-rich desserts, the rising trend of healthy snacking, and expanding product innovation by key players. Frozen yogurt's appeal as a healthier alternative to traditional ice cream continues to drive its adoption globally, with growing demand for diverse flavors and lactose-free options.

Drivers:

Health Consciousness Among Consumers: Rising awareness of the health benefits of probiotics and low-fat diets is driving the demand for frozen yogurt.

Product Innovation and Customization: Companies are investing in new flavors, toppings, and dietary options such as vegan and lactose-free frozen yogurt, catering to diverse consumer preferences.

Growth in Quick Service Restaurants (QSRs): The expansion of QSR chains offering frozen yogurt boosts accessibility and consumption.

Restraints:

High Costs of Premium Ingredients: Using organic and high-quality probiotic ingredients increases production costs, potentially limiting market penetration.

Seasonal Demand Fluctuations: Frozen yogurt consumption is often tied to warm weather, leading to seasonal market variations.

Opportunity:

Rising Popularity in Emerging Markets: Rapid urbanization and increasing disposable incomes in Asia-Pacific and Latin America present opportunities for market growth.

Focus on Sustainable and Eco-Friendly Packaging: With growing environmental concerns, brands adopting sustainable packaging solutions can attract eco-conscious consumers.

Market by System Type Insights:

The Soft-Serve Frozen Yogurt segment dominated the market in 2023 due to its popularity in retail and QSRs. Innovations in serving equipment and consumer interest in customizable toppings are key drivers. The Packaged Frozen Yogurt segment is also gaining traction, driven by convenience and the rise of e-commerce channels.

Market by End-Use Insights:

The Retail Stores segment emerged as the largest revenue contributor in 2023, benefiting from the growing availability of frozen yogurt in supermarkets and convenience stores. Meanwhile, QSRs and Specialty Shops are expected to witness significant growth due to their focus on innovative customer experiences and product offerings.

Market by Regional Insights:

North America led the market in 2023, driven by high health awareness and a well-established food service industry.

The Asia-Pacific region is projected to exhibit the highest growth rate, fueled by increasing urbanization, rising disposable incomes, and the introduction of global frozen yogurt brands in countries like China and India.

Europe remains a key market, with demand supported by health-conscious consumers and the popularity of natural and organic flavors.

Competitive Scenario:

Major players in the Global Frozen Yogurt Market include Menchie’s Frozen Yogurt, Yogurtland, TCBY, Sweet Frog, Pinkberry, Red Mango, and General Mills (Yoplait). Companies are focusing on product innovation, collaborations, and expansions to enhance their market position. For instance:

In 2024, Pinkberry launched a new line of vegan frozen yogurts using oat milk as a base.

Yogurtland announced a partnership in 2023 with local suppliers to incorporate seasonal flavors globally.

Scope of Work – Global Frozen Yogurt Market

Key Market Developments:

2023: Menchie’s introduced augmented reality (AR) apps for customers to personalize their frozen yogurt orders virtually.

2024: TCBY launched a range of keto-friendly frozen yogurt flavors to cater to the low-carb diet trend.

2025: Sweet Frog partnered with a major food delivery platform to expand its online sales.

FAQs:

What is the current market size of the Global Frozen Yogurt Market?

The market was valued at USD 12.8 billion in 2023.

What is the major growth driver of the Global Frozen Yogurt Market?

Increasing health consciousness and demand for low-fat, probiotic-rich desserts are the primary drivers.

Which is the largest region during the forecast period in the Global Frozen Yogurt Market?

North America is the largest market, while Asia-Pacific is expected to witness the fastest growth.

Which segment accounted for the largest market share in the Global Frozen Yogurt Market?

The Soft-Serve Frozen Yogurt segment led the market in 2023.

Who are the key market players in the Global Frozen Yogurt Market?

Menchie’s Frozen Yogurt, Yogurtland, TCBY, Sweet Frog, Pinkberry, Red Mango, and General Mills are key players.

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