Global Bulgur Market By Type (Fine Bulgur, Whole Bulgur), By Application (Online Retail, Offline Retail), By Region, And Segment Forecasts, 2023 to 2029

The Global Bulgur Market was valued at USD 1.8 billion in 2023 and is expected to reach above USD 3.2 million by the end of year-2032, growing at a CAGR of around 6.5% during the forecasting period (2020-2030). Bulgur Market: Factors Influencing / Growth Drivers The growth of global bulgur market is mostly accredited to increasing health consciousness, booming popularity for vegetarian dishes and hiking demand from diversified culinary tasks. Bulgur - Bulgur is a fibre-rich whole grain and versatile in terms of cooking.

Global Bulgur Market Dynamics

Drivers:

Dietary Changes from Health Consciousness: The rise in the health consciousness among people has raised awareness on whole grains, and as a result of this trend is gradually moving away with plant-based fooding habits increasing bulgur market. High in fiber, protein and essential minerals bulgur was an interesting choice for many health-conscious consumers.

Bulgur's Flexible Culinary Applications: The versatility of bulgur in food products such as salads, soups, pilafs and stuffed dishes is helping to increase its demand. It is popular with home cooks and chefs for its quick cooking time as well as the ability to absorb flavors from other ingredients.

Nutritional Value: The high nutritional value of bulgur (low glycemic index) makes it appropriate for diabetes and weight management, among others.

Restraints:

As bulgur is made from whole wheat, there it also has good amounts of gluten in it thus eating it may not be practical for people with celiac disease or those who are allergic to gluten.

Competition from Other Grains: Increasing demand for other whole grains such as quinoa, farro and barley add competition to the health food market against bulgur.

Opportunities:

Product Variation: Product variation remains a key opportunity for bulgur, and with new flavors, organic options or ready-to-eat / pre-cooked types of product.

Diversifying Distribution Channels: The growth of e-commerce and growing exposure to bulgur in speciality food retailers and convenience stores are key trends boosting sales

Increasing demand for nutritious food products are expected to boost the growth of bulgur as an ingredient in the end-use industry, particularly among emerging countries where disposable incomes and a stable middle income group is anticipated during 2017-2025.

Market by Regional Insights:

Medium Bulgur: Median bulgur became the most important product category in 2023 and is predicted to retain its pole position over the forecast period. It finds application in a rich variety of dishes and is quick to cook, which has made fine bulgur extremely popular with those looking for healthy foods that can be prepared quickly.

Coarse Bulgur: The coarse bulgur segment is important as well, especially in traditional and regional cuisine. It is also used in pilafs, stuffing, and hearty salads - meaning that there are always customers for it.

Market by End-use Insights:

Household - The most used segment, covering more than 50% of total market share in the year (2023) Rise in demand for bulgur due to its associated health benefits and convenience during the preparation of meal at home is a significant reason responsible for growth in this segment.

Food Service Segment: The Foodservice segment is anticipated to witness the high growth, due to growing demand for bulgur in food items served by quick service restaurants (QSRs), specialty outlets and catering companies. This makes it a favorite among foodservice operations, thanks to its versatility and healthy profile.

Market by Regional Insights:

America North: North America is a leading market player and the demand for healthy food rate up significantly because of preference to eat only plant-based diet. With leading retailer options in place and mount growth of consumer demand from whole grain benefits there is higher market value.

Europe: Europe is witnessing a popular consumption of bulgur such as in other Mediterranean cuisine countries. Demand for bulgur is supported by the region's focus on healthy eating and sustainable food practices.

Asia-Pacific: The Asia-Pacific market is projected to register the higher CAGR Moreover, Asia-Pacific growth is attributed to rising disposable income, growing urbanization, and consumers’ preference for healthier and nutritional food products. Increasing middle-class population along with rising health consciousness is expected to stimulate the regional market.

Competitive Scenario: Some of the major players in the Global Bulgur Market include AGT Foods and Ingredients Inc., The Hain Celestial Group, Inc., Duru Bulgur Gıda San., Bob’s Red Mill Natural Foods, Inc., Ceres Organics, Roland Foods, LLC, Arrowhead Mills, Tiryaki Agro, among others. Major companies in the industry are focusing on product innovation, partnership agreements to expand their market share. 

Scope of Work – Global Bulgur Market Report

Key Developments:

June 2023: AGT Foods and Ingredients Inc. announced the launch of a new organic bulgur product line, to fulfil the demand for organic and sustainably sourced products.

April 2023: The Hain Celestial Group, Inc. expanded its distribution network in Asia-Pacific for the raising demand for nutritional food products.

February 2023: Bob’s Red Mill Natural Foods, Inc. launched its new flavored Bulgur products range for convenience food and attract health-conscious customers.

Frequently Asked Questions:

Q1. What is the current market size of the Global Bulgur Market?

Ans. The global bulgur market size was estimated at USD 1.8 billion in 2023 and is expected to reach USD 3.2 billion by 2032, registering a CAGR of 6.5% during the forecast period of 2023-2032.

Q2. What are the major growth drivers of the Global Bulgur Market?

Ans. The growth of the Global Bulgur Market is mainly driven by increasing health consciousness, the popularity of plant-based diets, and the versatility of bulgur in various culinary applications.

Q3. Which region holds the largest market share in the Global Bulgur Market?

Ans. North America and Europe are significant markets for bulgur, with North America driven by health consciousness and Europe by its culinary traditions and focus on healthy eating.

Q4. Which segment accounted for the largest market share in the Global Bulgur Market?

Ans. The fine bulgur segment accounted for the largest market share in 2023, driven by its quick cooking time and versatility in various dishes.

Q5. Who are the key market players in the Global Bulgur Market?

Ans. Key players include AGT Foods and Ingredients Inc., The Hain Celestial Group, Inc., Duru Bulgur Gıda San., Bob's Red Mill Natural Foods, Inc., Ceres Organics, Roland Foods, LLC, Arrowhead Mills, and Tiryaki Agro.