Global Fumigation Products Market By Type (Solid, Liquid, Gas), By Application (Residential, Agriculture, Warehouses/Storage), By Region, And Segment Forecasts, 2023 to 2032

Quinoa, often dubbed as a ‘superfood’ has seen a remarkable rise in popularity over the past decade. It is known for its high nutritional value, gluten-free properties and versatility in culinary applications and is now a staple in health-conscious diets worldwide. Health-conscious consumers worldwide are becoming more aware of quinoa seeds because of their high nutritional content, gluten-free nature and potential use as a functional food ingredient. It acts as a tasty and nutritious substitute for rice but the limited production of quinoa subsequently limits market growth.

The Global Quinoa Market was valued at USD 1.29 billion in 2024 and is projected to reach USD 2.13 billion by 2030, growing at a CAGR of 10.17% from 2024-2030. The Royal Government of Bhutan for example is funding the distribution of free quinoa seeds, milling equipment and cultivation techniques to rural communities in order to quickly advance quinoa cultivation and encourage its consumption and utilisation on a national scale.

Premium insights:

• The growing popularity of gluten-free and vegan diets has significantly boosted the demand for quinoa

• Quinoa cultivation is relatively sustainable, requiring less water and being more resilient to harsh conditions compared to other crops

Global Quinoa Market Dynamics: 

Drivers: shift towards gluten-free choices, versatility in cuisine and rising disposable income and urbanisation

The growing demand for gluten-free products due to celiac disease, gluten sensitivity, and dietary preferences positions quinoa as a valuable gluten-free grain alternative.

Quinoa's neutral flavour and fluffy texture make it a versatile ingredient for various culinary applications. It can be used in salads, soups, main dishes, and even desserts, appealing to a wider range of consumers.

Increasing disposable income and urbanisation in developing countries create a larger consumer base that’s willing to explore new and premium food options like quinoa.

Restraints: Expensive, limited production & supply chain challenges, lack of consumer awareness & knowledge and competition from alternative grains

Compared to traditional grains like rice and wheat, quinoa can be more expensive. This can limit its affordability for some consumers, particularly in price-sensitive regions.

Quinoa production is concentrated in the Andes region, leading to potential supply chain disruptions and dependence on a limited geographical area.

While awareness is growing, some consumers may not be fully aware of quinoa's nutritional benefits and diverse culinary applications, hindering widespread adoption.

Other ancient grains like amaranth and sorghum offer similar nutritional profiles and are gaining popularity. Quinoa needs to compete effectively with these emerging alternatives.

Opportunities: developing new quinoa-based products, expansion into emerging markets and focus on increasing production and yield

Innovation in product development, such as pre-cooked quinoa or quinoa flour blends for baking, can expand the application range and appeal to wider consumer segments.

The growing demand for healthy and convenient food options in emerging markets creates significant opportunities for quinoa producers and distributors.

Investing in research and development to improve quinoa varieties with higher yields and shorter growing cycles can lead to more affordable and readily available quinoa.

Market By Quinoa Type Insights:

Based on Product Type, the market is segmented into Black Quinoa Seeds, Red Quinoa Seeds, and White Quinoa Seeds. The global market is dominated by Red Quinoa. The trend in health consciousness is a boon to the Quinoa Market. Customers value quinoa’s high protein content, ability to be prepared quickly and lack of gluten. Growing consumer demand for convenient plant-based solutions is driving the market. Novel product forms like kinds of pasta and snacks that are fair trade, and organic and growing in popularity are being expanded into new markets.

Based on Seed Type, the market is segmented into Organic and Inorganic. The organic options are attracting a premium price due to consumer preferences for sustainable farming practices.

Market By End-Use Insights:

Based on End-Use, the Direct Consumption user's segment holds the largest market share in 2024 and is consumed directly as a whole grain, often cooked and used in salads bowls and dishes. Although, Quinoa flour, flakes and puffed grains are increasingly used in processed foods like breakfast cereals, bakery products and gluten-free alternatives.

Market By Region Insights:

Based on regional coverage, the global quinoa market is segmented into North America, Europe, Latin America, and Asia-Pacific. Latin or South America is the world's largest exporter and producer of Quinoa. Peru and Bolivia supply about 80% of the quinoa imported in the European Union. Italy, France, Germany and the Netherlands are the primary markets for South American quinoa. The primary reason for the increase in regional imports is consumer awareness of the product’s nutritious qualities and health benefits. Using premium seeds, nations like Bolivia and Peru have increased their output to meet the demand for global markets. Therefore, it is projected that during this forecast period, there will be a rise in demand for quinoa seeds due to the increasing consumption of quinoa around the world.

Competitive Scenario:

Key players in the market include Alter Eco, Andean Valley Corp, Quinoa Foods Company, COMRURAL XXI SRL,  Adaptive Seeds, NorQuin, Victory Seed Company, Territorial Seed Company,  Hancock Seed Company, and The Real Seed Collection Ltd.

Scope of Work-Global Quinoa Market

Key Market Developments:

• April 2022- Olam Agri has published its Speciality Grains and Seeds, Peru Sustainability Report 2021, which details the company's ongoing efforts to create quinoa and chia supply chains that are more environmentally and socially responsible while also benefiting the communities in Peru that grow these crops.

• March 2023-The American food and beverage manufacturer J.M. Smucker Company has introduced a new range of black quinoa products, which includes granola, pasta, and flakes.

• June 2023-Scientists at Brigham Young University and WSU recently revealed the release of three new varieties of quinoa: cougar, shisha, and ginkungu.

Frequently Asked Questions (FAQs)

1. What are the main drivers of the quinoa market?

Ans. The main drivers include a shift towards gluten-free choices, versatility in cuisine and rising disposable income and urbanisation

2. What are the primary challenges faced by the market?

Ans. The challenges are Expensiveness, limited production & supply chain challenges, lack of consumer awareness & knowledge and competition from alternative grains

3. Who are the major players in the quinoa market?

Ans. Major players include Alter Eco, Andean Valley Corp, Quinoa Foods Company, COMRURAL XXI SRL,  Adaptive Seeds, NorQuin, Victory Seed Company, Territorial Seed Company,  Hancock Seed Company, and The Real Seed Collection Ltd.

4. What opportunities exist in the market?

Ans. Opportunities include developing new quinoa-based products, expansion into emerging markets and focus on increasing production and yield