Global Hunting Apparel Market By Type (Hunting Jackets, Hunting Vests, Hunting Pants and Bibs), By Application (Men, Women), By Region, And Segment Forecasts, 2023 to 2032

Hunting apparel is an essential part of the hunting industry, made to specifically address the demands and difficulties of hunting. It is utilised in a variety of hunting situations and activities, including bow-hunting, big game, small game and waterfowl hunting. Meeting the needs of the expanding female and youth hunting markets will influence the direction of hunting apparel in the future.

The global hunting apparel market was valued at USD 25 billion by 2023 and is projected to reach USD 13.5 billion by 2031, growing at a CAGR of 23.41% from 2023-2031. Hunting is often a year-round activity with different seasons resulting in a consistent demand for hunting apparel. The demographic shift towards the youth being more involved in the activity has also allowed for youth-specific hunting apparel, fueling market growth. 

Premium Insights:

• Technological innovations that control temperature, produce fabrics that mend themselves and regulate scent have the potential to improve success rates. Comfort and functionality

  
  

• The rising focus on eco-friendly materials and production processes has led to an increasing importance of sustainability. 

  
  

Global Hunting Apparel Market Dynamics :

Drivers: technological advancements, rise in trophy hunting & international tourism, evolving regulations. 

-Hunting apparel manufacturers are incorporating advanced technologies like moisture-wicking fabrics, insulation, and scent control treatments. These features improve comfort, performance, and stealth in various hunting environments.

-The popularity of trophy hunting, particularly in North America and Africa, is a growth factor. Hunters often require specialised gear tailored to specific climates and terrains encountered during international hunting trips.

-Stricter hunting regulations in some regions necessitate high-visibility clothing for safety reasons. Technological advancements can lead to the development of apparel with integrated safety features.

Restraints: Stringent regulations, high cost of hunting apparel and animal rights concerns.

-Obtaining hunting licenses and permits can be a complex process in some regions. This can act as a barrier to entry for new hunters, potentially limiting market growth.

-High-quality hunting apparel can be expensive, especially when considering specialized clothing for various weather conditions or types of hunting. This may deter budget-conscious consumers.

-Animal rights movements and negative public perceptions of hunting can discourage participation and limit the market's potential.

Opportunities: Growth of e-commerce, focus on sustainability & ethical sourcing and focus on women’s & youth hunting apparel. 

-The growing popularity of e-commerce platforms provides hunters with convenient access to a wider variety of hunting apparel from around the world. This can benefit niche brands and expand market reach.

-Promoting sustainable manufacturing practices and ethically sourced materials can attract environmentally conscious consumers and differentiate brands in a competitive market.

-Developing specialised hunting apparel for women and youth can cater to these under-represented segments and open doors to new customer demographics.

Market By Hunting Apparel Type Insights:

Based on type, the market is segmented into Jackets, Vests, Pants and Bibs. Hunting Jackets are expected to hold a dominant market share in 2024. This dominance can be attributed to factors such as versatility, solid core functionality consisting of wind resistance, camouflage patterns and more. They form the core of a layering system, allowing hunters to adjust their clothing based on temperature. 

Market By End-Use Insights:

Based on end-use, men still dominate the market, primarily due to hunting being a traditionally male-dominated activity due to which women’s hunting apparel options may be less extensive compared to men's offerings. The steady demographic shift has led to a demand for well-fitting, women-specific hunting clothing.

Market By Region Insights:

Based on regional coverage, the market is segmented into North America, Europe, Asia-Pacific, Latin America, Middle East & Africa. North America dominated in the area with over 46% market share. There are numerous reasons, one being the hunting enthusiasts who have a long history of hunting for sport or recreational activity. The varying geography coupled with the region’s strong economy and high income levels allow hunters to invest in high-quality equipment and accessories, fueling the market demand.

Competitive Scenario:

Major players in the region include Cabela, Danner, Ariat, Under Armour, ScentLok Technologies, Williamson-Dickie, Intradeco, WL Gore, 5.11 Tactical, and Kuiu.

Scope of Work-Global Hunting Apparel Market

Key Market Developments: 

• September 2023-Sports retailer SCHEELS is happy to announce an expanded partnership with outdoor lifestyle company MeatEater, Inc. (“MeatEater”), founded by well-known author, hunter, and TV and podcast personality Steven Rinella. Under the terms of the agreement, SCHEELS will distribute hunting accessories from FHF Gear and First Lite technical apparel to all 31 of its locations in addition to other MeatEater-owned products like Dave Smith Decoys (DSD) and Phelps Game Calls.

  
  

• June 2023- The Advanced Camouflage Series from Outdoor Apparel Company Z was launched, providing quality art materials and technology that are intended to give hunters excellent comfort and camouflage while out in the field. 

  
  

• March 2023-Hunting Gear Manufacturer Y and Outdoor Brand X released a strategic agreement to create a new range of high-performance hunting clothing. The partnership sought to deliver cutting-edge goods that catered to the demands of hunters by utilising the experience of both businesses.

Frequently Asked Questions (FAQs)

1. What factors are driving the growth of the hunting apparel market?

Ans. Key drivers include technological advancements, a rise in trophy hunting & international tourism, and evolving regulations.

2. What are the major challenges in the hunting apparel market?

Ans. Challenges include stringent regulations, the high cost of hunting apparel and animal rights concerns.

3. Who are the key players in the market?

Ans. Key players include Cabela, Danner, Ariat, Under Armour, ScentLok Technologies, Williamson-Dickie, Intradeco, WL Gore, 5.11 Tactical, and Kuiu.

4. What opportunities exist in the market?

Ans. Opportunities include the growth of e-commerce, a focus on sustainability & ethical sourcing and a focus on women’s & youth-hunting apparel.