Global Poultry Diagnostics Market By Type (ELISA, PCR Others), By Application (Avian Salmonellosis, Avian Influenza), By Region, And Segment Forecasts, 2023 to 2032

Market Overview: 

The global poultry diagnostics market plays a crucial role in ensuring the health and productivity of poultry flocks worldwide. Poultry diagnostic tests are crucial for disease surveillance as well as support the targeted and cost-effective deployment of control measures for poultry diseases. The prevalent diseases that are mostly observed among the poultry population include avian influenza, infectious bronchitis, Newcastle disease, mycoplasmosis, avian reovirus, colibacillosis and others. 

The poultry diagnostics market size was valued at USD 394 million in 2021 and is projected to reach USD 618.7 million in 2024 growing at a CAGR of 6.6% during the forecast period. Although the pandemic disrupted global supply chains, the increasing demand for poultry-derived products across the globe depicts a growing awareness regarding poultry health among poultry farmers. Several government and non-government organisations are investing actively in extending veterinary care for poultry farmers, through various programs and policies to increase poultry production. 

Premium Insights:

-Technological advancements in diagnostic techniques, including PCR, ELISA, rapid tests, and next-generation sequencing (NGS), enhance the sensitivity, specificity, and speed of poultry disease detection and facilitate early intervention and disease management.

-The increasing emphasis on biosecurity measures, vaccination programs, and disease surveillance initiatives by poultry producers, governments, and regulatory agencies is driving the adoption of integrated diagnostic solutions for comprehensive disease control and prevention.

Poultry Diagnostics Market Dynamic: 

Drivers: Increasing global demand, Prevalence of diseases within poultry population, contribution by key industry players, Stringent Regulations

-The increasing global demand for poultry meat and eggs as an affordable source of protein is driving the expansion of the poultry industry, resulting in higher demand for poultry diagnostics to safeguard animal health and ensure food safety.

- There is also a rising prevalence of diseases among the poultry population. This has led to a heightened focus on rapid and accurate diagnostics for early detection and containment of disease outbreaks.

- Key industry players have been actively investing in research and developmental activities to analyse different diseases affecting poultry, particularly chickens. These companies are also making strategic mergers and acquisitions to strengthen their presence in veterinary care. These strategic initiatives by the companies promote product awareness and adoption rate contributing to the global poultry diagnostics market.

- Stringent regulatory standards and food safety regulations mandate the implementation of rigorous disease monitoring and control measures in poultry production systems, driving the adoption of advanced diagnostics technologies for compliance and risk mitigation.

Restraints: High Costs, Less awarness about various programs and veterinary services

- The high cost of diagnostic tests, equipment, and infrastructure, particularly for advanced molecular and serological diagnostics, may hinder market growth, especially in emerging economies and small-scale poultry operations with limited resources.

-  lack of awareness about free vaccination programs and government Veterinary services offered to poultry farmers to maintain poultry health leads to lower adoption of disease prevention and control by poultry farmers.

Opportunities: integration of molecular diagnostics, digital advancements, POCT, Individualised traetments 

- The ability to swiftly, precisely, and sensitively identify diseases has made the integration of molecular diagnostics, such as PCR and next-generation sequencing, increasingly popular. Better disease detection and control strategies are strengthened by this trend, which improves poultry health

- As digital technologies facilitate data administration, trend analysis, and information sharing throughout the poultry market, automated solutions increase the throughput and uniformity of diagnostic tests.

-POCT, or point-of-care testing There is a growing interest in the creation of portable, easily navigable diagnostic assays for on-site application. On poultry farms, POCT enables prompt disease diagnosis and decision-making, reducing the time and expense of laboratory testing and aiding in the prompt containment of epidemics.

- Comprehensive diagnostics that consider genetic, environmental, and management-related disease triggers are becoming more popular due to the realisation that many diseases are the result of complex interactions between multiple factors. Better disease prevention and individualised treatment approaches are encouraged by this all-encompassing approach.

Market by Poultry Diagnostics Type Insights:

-Based on Test type, the market is segmented into PCR( Polymerase Chain Reaction), ELISA (Enzyme-Linked Immunosorbent Assay) and others. The PCR segment dominates the major share of the poultry diagnostics market as they offer high sensitivity and specificity for the detection of viral, bacterial, and parasitic pathogens in poultry samples, making them indispensable tools for disease surveillance and outbreak investigation.

- Based on Disease Type, the market is segmented into Avian Influenza, Newcastle Disease, Avian Salmonellosis, Infectious Bronchitis, and Infectious Bursal Disease among others. Due to the widespread incidence of avian influenza and its devastating effects on poultry populations worldwide, this segment is predicted to dominate the market. Bird flu also referred to as avian influenza, can spread quickly among birds and result in high mortality rates, which can cause serious financial losses to poultry farmers and the poultry industry.

Market By End Use Insights:

-Poultry farms represent the largest end-user segment, driven by the need for routine disease monitoring, flock health management, and disease control measures to optimise productivity, prevent economic losses, and ensure food safety. However, Veterinary diagnostic laboratories are crucial in providing specialised diagnostic services, disease surveillance, and outbreak investigation support to poultry producers, government agencies, and veterinary professionals.

Market by Region Insights:

-Based on regional coverage, the Poultry Diagnostics Market is segmented into North America, Europe, Asia-Pacific, Latin America, Middle East and Africa ( MEA). North America dominates the Poultry diagnostics market due to the well-established poultry industry and a strong focus on animal welfare and health. Advanced diagnostic technologies, research facilities, and government support for disease control in this sector contribute to its dominance in the market.

Competitive Scenario:

-Major players operating in the Poultry Diagnostics Market include  Idexx Laboratories, Thermo Fisher Scientific Inc., Zoetis, GD Animal Health, Biochek, Agrobiotek Internacional, Boehringer Ingelheim GmbH,  IDvet, Bionote Inc., Sanoofi AffiniTech, , Aquila Diagnostic Systems,  HYGIENEtech Inc. and Clementia Biotech. 

Scope of Work- Poultry Diagnostics Market

Key Market Developments:

• August 2022 - Agdia announced the launch of its new poultry diagnostics kit. The kit consists of several tests that can be used to identify a variety of poultry diseases.

• January 2023- IDEXX Laboratories, Inc. launched its Poultry Respiratory Pathogen Panel for the detection of multiple respiratory pathogens in poultry flocks, enabling rapid and comprehensive diagnostics for respiratory disease management.

• September 2024- Zoetis Inc. announced the acquisition of a leading provider of molecular diagnostic solutions for the poultry industry, strengthening its portfolio of poultry diagnostics products and enhancing its market presence.

Frequently Asked Questions (FAQs)

1. What are the primary applications of poultry diagnostics in the poultry industry?

Ans. Poultry diagnostics are used for disease surveillance, outbreak investigation, flock health monitoring, vaccine efficacy assessment, and food safety assurance in the poultry industry.

2. What are the challenges faced by poultry producers in implementing effective disease diagnostics and management strategies?

Ans. Challenges include the high cost of diagnostic tests and equipment, limited access to veterinary services in rural areas, biosecurity challenges, and the risk of cross-border disease transmission.

3. How are advancements in technology driving innovation in the poultry diagnostics market?

Ans.  Advancements in technology, such as PCR-based diagnostics, ELISA-based diagnostics, point-of-care testing, smartphone-based applications, AI, and blockchain solutions, are driving innovation in the development of rapid, decentralized, and user-friendly poultry diagnostics platforms.

4. What are the challenges faced by poultry producers in implementing effective disease diagnostics and management strategies?

Ans. Challenges include the high cost of diagnostic tests and equipment, limited access to veterinary services in rural areas, and biosecurity challenges.