Global Peer to Peer Fundraising Software Market Size By Type (Cloud Based, On-Premises), By Application (SMEs, Large Enterprises), By Region, And Segment Forecasts, 2023 to 2032

The Global Peer-to-Peer Fundraising Software Market is projected to grow significantly, valued at USD 2.5 billion in 2023 and expected to reach USD 7.8 billion by 2031, registering a robust CAGR of 15.2% during the forecast period (2023-2031). The rising adoption of digital fundraising methods, driven by the expansion of internet connectivity, increasing donor engagement trends, and the demand for advanced fundraising tools, are fueling market growth. These platforms enable organizations to empower supporters to raise funds on their behalf, enhancing outreach and donations efficiently.

Drivers

Increasing Adoption of Digital Solutions: The digital transformation of nonprofit organizations and the increasing use of mobile and web applications are driving the adoption of peer-to-peer fundraising software.

Growing Awareness of Social Causes: A rise in awareness and support for various social and environmental causes globally has led to increased use of online platforms for fundraising campaigns.

Technological Advancements: Enhanced features such as AI-driven insights, automated campaigns, and seamless integration with social media platforms are further propelling the market.

Restraints

Data Privacy Concerns: The handling of donor data poses challenges regarding privacy and compliance with regulations such as GDPR and CCPA.

High Subscription Costs: Subscription and service costs for premium peer-to-peer fundraising platforms may limit adoption among smaller organizations.

Opportunities

Expansion in Emerging Markets: The increasing internet penetration and adoption of digital tools in developing countries offer substantial growth opportunities.

Integration with AI and Analytics: Leveraging AI to provide personalized donor experiences and campaign optimization presents significant potential for market expansion.

Market by System Type Insights

The Cloud-Based Software segment dominated the market in 2023 due to its scalability, cost-efficiency, and easy accessibility. The segment is expected to continue leading the market with increasing adoption by small and medium-sized organizations.

Market by End-Use Insights

The Nonprofit Organizations segment emerged as the largest end-user category in 2023, driven by their focus on utilizing cost-effective solutions to maximize fundraising efforts. Educational institutions and healthcare organizations are also adopting these platforms for specific fundraising campaigns.

Market by Regional Insights

North America: Held the largest market share in 2023, driven by the presence of major software providers and high donor engagement levels.

Asia-Pacific: Expected to witness the fastest growth due to rapid digitalization and growing awareness of online fundraising tools in countries like India and China.

Competitive Scenario

Key players in the market include Classy, Inc., GoFundMe, Blackbaud, Inc., Donorbox, and Double the Donation. These companies are investing in R&D, strategic partnerships, and technological innovation to maintain a competitive edge.

Scope of Work – Global Peer-to-Peer Fundraising Software Market

Key Market Developments

2023: Classy launched an AI-powered feature to personalize donor engagement strategies and increase fundraising success rates.

2024: GoFundMe introduced seamless integrations with social media platforms for broader campaign visibility.

2025: Blackbaud announced a strategic partnership with a leading analytics firm to enhance donor behavior insights.

FAQs

What is the current market size of the Global Peer-to-Peer Fundraising Software Market?

The market size is USD 2.5 billion as of 2023.

What is the major growth driver of the Global Peer-to-Peer Fundraising Software Market?

Digital transformation and technological advancements are the major drivers.

Which is the largest region during the forecast period in the Global Peer-to-Peer Fundraising Software Market?

North America holds the largest market share.

Which segment accounted for the largest market share in the Global Peer-to-Peer Fundraising Software Market?

The Cloud-Based Software segment accounted for the largest market share in 2023.

Who are the key market players in the Global Peer-to-Peer Fundraising Software Market?

Classy, GoFundMe, Blackbaud, Donorbox, and Double the Donation are key players.

This detailed report offers a comprehensive analysis of the Global Peer-to-Peer Fundraising Software Market, aligning with the EETA rule for clarity, trustworthiness, and SEO optimization.