Global Texture Paint Market Size By Type (Smooth Texture Paint, Sand Texture Paint), By Application (Residential, Commercial), By Region, And Segment Forecasts, 2023 to 2032

The Global Texture Paint Market was valued at approximately USD 10.2 billion in 2023 and is projected to reach USD 16.8 billion by 2031, with a CAGR of 6.0% over the forecast period from 2023 to 2031. Texture paint is increasingly in demand due to its aesthetic appeal, durability, and suitability for various surfaces. Key growth factors include the rising popularity of decorative wall textures in residential and commercial spaces, increasing renovation activities, and advancements in paint formulation to offer more eco-friendly and durable solutions.

Drivers:

Growing Renovation Activities: Rising investment in home and commercial renovation drives demand for texture paints that add unique finishes and durability to interiors and exteriors.

Demand for Eco-Friendly Products: Innovations in eco-friendly and low-VOC texture paints appeal to environmentally conscious consumers, supporting market growth.

Increase in Urbanization and Construction: Rapid urbanization, particularly in emerging markets, contributes to a robust demand for texture paint in residential and commercial construction.

Restraints:

Higher Costs Compared to Conventional Paint: Texture paint is generally more expensive, which can hinder adoption among cost-sensitive consumers and in budget-limited projects.

Availability of Substitutes: Other decorative solutions, such as wallpapers, offer competition due to their ease of application and variety, affecting texture paint demand.

Opportunity:

Expansion into Emerging Markets: Increasing urbanization in regions like Asia-Pacific and Latin America presents new market opportunities.

Integration with Advanced Technology: Innovations in quick-drying and washable texture paints that cater to modern architectural needs offer strong potential.

Market by System Type Insights:

In terms of system type, the Water-Based Texture Paint segment dominated in 2023, driven by its eco-friendly nature, lower VOC content, and easy application. This segment is expected to continue leading as water-based textures gain popularity for both residential and commercial spaces due to their minimal environmental impact.

Market by End-Use Insights:

The Residential Sector accounted for the largest share in 2023, reflecting the increasing demand for home renovations and custom decorative finishes. Texture paint’s ability to provide unique, durable aesthetics makes it a preferred choice for homeowners. The commercial segment is also anticipated to grow, especially in office spaces, hospitality, and retail, where aesthetic appeal plays a significant role.

Market by Regional Insights:

Asia-Pacific led the market in 2023, fueled by urbanization, rising income levels, and a strong construction sector in countries like China and India. North America follows closely, driven by renovation activities and the demand for sustainable and innovative paint solutions. Europe is expected to experience moderate growth, led by an increasing preference for eco-friendly products.

Competitive Scenario:

Key players in the Global Texture Paint Market include PPG Industries, Inc., Sherwin-Williams, Akzo Nobel N.V., Asian Paints Ltd., Kansai Paint Co., Ltd., Nippon Paint Holdings Co., Ltd., and Axalta Coating Systems Ltd. These companies are focused on product development, mergers & acquisitions, and expanding their distribution networks to strengthen their global position. Notable developments include PPG Industries’ launch of new washable texture paint in 2023, enhancing the market's eco-friendly offerings.

Scope of Work – Global Texture Paint Market

Key Market Developments:

2023: PPG Industries introduced a washable, eco-friendly texture paint line.

2024: Sherwin-Williams expanded its portfolio with quick-drying texture paint products for commercial use.

2025: Akzo Nobel collaborated with sustainable architecture firms to develop tailored texture paints for energy-efficient buildings.

FAQs:

What is the current market size of the Global Texture Paint Market?

The Global Texture Paint Market was valued at approximately USD 10.2 billion in 2023.

What is the major growth driver of the Global Texture Paint Market?

Key growth drivers include increasing renovation activities and demand for eco-friendly, durable paint solutions.

Which is the largest region during the forecast period in the Global Texture Paint Market?

Asia-Pacific leads the market, attributed to rapid urbanization and construction activities in emerging economies.

Which segment accounted for the largest market share in the Global Texture Paint Market?

The Water-Based Texture Paint segment held the largest market share in 2023 due to its environmental benefits and ease of use.

Who are the key market players in the Global Texture Paint Market?

Key players include PPG Industries, Sherwin-Williams, Akzo Nobel N.V., Asian Paints Ltd., and Kansai Paint Co., Ltd.