Global Video Poker Machines Market Size By Type (Jacks or Better, Deuces Wild), By Application (Casino, Racetracks), By Region, And Segment Forecasts, 2023 to 2032

The Global Video Poker Machines Market was valued at USD 3.8 billion in 2023 and is projected to surpass USD 6.4 billion by 2031, growing at a CAGR of 6.7% during the forecast period from 2023 to 2031. The growth of this market is driven by the increasing adoption of digital gaming platforms, rising demand for skill-based gambling options, and technological advancements in gaming machines. Video poker machines combine the entertainment of video games with the chance-based elements of traditional poker, making them popular in casinos, gaming parlors, and online platforms.

Drivers

Rising Demand for Skill-Based Gaming: The growing preference for games that require strategy and skill has driven the popularity of video poker machines, attracting both seasoned players and younger demographics.

Expansion of Casino and Gaming Venues: The growth of the casino industry, particularly in emerging markets, has increased the deployment of video poker machines, contributing to market expansion.

Technological Innovations: Advancements such as touch-screen interfaces, AI integration, and multi-game functionalities have enhanced the user experience, boosting adoption.

Restraints

Regulatory Challenges: Strict government regulations on gambling in certain regions limit the growth potential of video poker machines in those markets.

High Maintenance Costs: The costs associated with the maintenance and updating of gaming machines can deter smaller gaming operators from widespread adoption.

Opportunity

Integration with Online Platforms: The integration of video poker machines with online and mobile platforms offers vast growth potential, allowing operators to tap into the online gambling boom.

Emerging Markets: The legalization and expansion of gambling activities in countries like Japan, India, and Brazil present lucrative opportunities for market players.

Market by System Type Insights

Based on system type, the Digital Video Poker Machines segment dominated the market in 2023 and is expected to maintain its lead during the forecast period. These machines offer interactive and visually appealing features that attract modern gamers. The Traditional Mechanical Machines segment, while declining, remains popular in specific regional markets.

Market by End-Use Insights

In terms of end-use, the Casinos segment emerged as the largest revenue contributor in 2023, holding over 55% of the market share. Casinos rely heavily on video poker machines as they provide a consistent source of revenue. The Online Gaming Platforms segment is expected to register the highest growth rate, driven by increasing smartphone penetration and demand for remote gambling options.

Market by Regional Insights

Geographically, North America held the largest market share in 2023, supported by a well-established gambling industry and high disposable incomes. The Asia-Pacific region is projected to witness the fastest growth during the forecast period, fueled by the rising popularity of gambling activities and expanding middle-class population in countries like China and the Philippines.

Competitive Scenario

Key players in the Global Video Poker Machines Market include International Game Technology (IGT), Scientific Games Corporation, Novomatic AG, Aristocrat Leisure Limited, Everi Holdings Inc., and Bally Technologies. Companies are focusing on technological innovation, partnerships, and expanding their geographic presence to strengthen their market position. Notable developments include:

2023: IGT introduced AI-enhanced video poker machines that adapt to player preferences.

2024: Aristocrat Leisure Limited launched a new line of compact video poker machines targeting boutique casinos.

2025: Scientific Games Corporation announced a strategic partnership with an online gambling platform to integrate video poker machines into their portfolio.

Scope of Work – Global Video Poker Machines Market