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Global Baby Pram and Stroller Market Size By Type (Lightweight, Standard), By Application (Under 1 Years Old, 1 to 2.5 Years Old), By Region, And Segment Forecasts, 2023 to 2032
Report Id: 37200 | Published Date: Apr 2025 | No. of Pages: | Base Year for Estimate: Apr 2025 | Format:
The Global Baby Pram and Stroller Market is projected to grow significantly, reaching USD 10.3 billion by 2031, up from USD 6.5 billion in 2023, at a CAGR of 5.8% during the forecast period. This growth is attributed to increasing parental spending on baby care products, advancements in stroller technology, and rising demand for premium and multifunctional strollers. With a growing focus on child safety and convenience, the market is witnessing the development of innovative products designed to meet the diverse needs of modern families.
Drivers
Increasing Awareness of Child Safety:
Rising emphasis on child safety standards has led to higher adoption of baby
strollers equipped with advanced safety features.
Technological Advancements: Integration of
lightweight materials, smart tracking features, and multi-functionality in
prams and strollers are driving the market forward.
Growing Urbanization and Dual-Income
Families: Urbanization and the growing number of dual-income households are
increasing demand for convenient and portable baby products.
Restraints
High Cost of Premium Products: The cost of
high-end strollers may limit their adoption in price-sensitive regions.
Limited Awareness in Emerging Economies:
Despite growing demand, awareness of modern prams and strollers remains low in
some developing countries.
Opportunities
Growth in Emerging Markets: Rising
disposable income in emerging economies presents lucrative growth
opportunities.
Eco-Friendly and Customizable Products:
Demand for sustainable, environmentally friendly baby products is opening new
avenues for innovation.
Market by System Type Insights
The Convertible Stroller segment accounted
for the largest market share in 2023. These strollers offer flexibility,
allowing conversion into multiple modes suitable for infants and toddlers,
which makes them highly desirable among parents.
Market by End-Use Insights
In 2023, the Offline Retail segment,
including specialty baby stores and hypermarkets, dominated the market,
reflecting consumer preference for in-person product testing. However, the
Online Retail segment is expected to grow rapidly due to increasing e-commerce
penetration and availability of a wide variety of products.
Market by Regional Insights
North America held the largest market share
in 2023 due to high consumer spending on baby care products and a
well-established retail infrastructure. Meanwhile, the Asia-Pacific region is
expected to experience the fastest growth during the forecast period, fueled by
a rising middle-class population and growing awareness of child safety
products.
Competitive Scenario
Key players in the Global Baby Pram and
Stroller Market include Chicco, Bugaboo International, Goodbaby International,
Stokke AS, Nuna International, and UPPAbaby. These companies are focusing on
product innovation, mergers and acquisitions, and regional expansion to
strengthen their market position.
Scope
of Work – Global Baby Pram and Stroller Market
|
Report
Metric |
Details |
|
Market Size (2023) |
USD 6.5 Billion |
|
Projected Market Size (2031) |
USD 10.3 Billion |
|
CAGR (2023–2031) |
5.8% |
|
Key Segments |
System Type, End-Use, Region |
|
Leading Segment by System Type |
Convertible Strollers |
|
Key Regions |
North America, Europe, Asia-Pacific |
|
Key Market Drivers |
Technological Advancements, Child Safety
Awareness |
|
Market Opportunities |
Growth in Emerging Economies,
Eco-Friendly Products |
Key
Market Developments
2023: Chicco introduced a range of smart
strollers with app connectivity for real-time tracking and enhanced safety
features.
2024: Bugaboo International announced a
collaboration with a sustainable materials company to produce eco-friendly
strollers.
2025: UPPAbaby expanded its distribution
network across emerging markets in Asia-Pacific.
FAQs
What is the current market size of the
Global Baby Pram and Stroller Market?
The market size in 2023 is USD 6.5 billion.
What is the major growth driver of the
Global Baby Pram and Stroller Market?
Technological advancements and increasing
awareness of child safety are key growth drivers.
Which is the largest region during the
forecast period in the Global Baby Pram and Stroller Market?
North America holds the largest market
share, while Asia-Pacific is expected to grow the fastest.
Which segment accounted for the largest
market share in the Global Baby Pram and Stroller Market?
The Convertible Stroller segment dominated
the market in 2023.
Who are the key market players in the
Global Baby Pram and Stroller Market?
Key players include Chicco, Bugaboo
International, Goodbaby International, and UPPAbaby.
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